LOVEISGOOD started as a simple idea from a 16 year old who wanted to make a difference. With a love for fashion and a belief in spreading positivity, he created a clothing brand that promoted love and peace through everyday wear.

What began with a few hoodies quickly grew into something bigger, a way to remind people that kindness matters. Each piece was designed with care, reflecting the message that love is always a good choice.

But as life moved forward, so did the founder. After relocating from Las Vegas to The Hague, Netherlands, managing the brand from across the world became difficult. Eventually, LOVEISGOOD had to close, not because the vision faded, but because the timing wasn’t right.

Though the store is no longer open, the idea behind it is still alive. One day, after finishing studies, there’s hope to bring LOVEISGOOD back, bigger and better, turning it into what it was always meant to be.